This is hardly an original sentiment (we had it from time to time at Berkman when we discussed whether or not it made sense to have meetings for blogging) but I think Jonathan puts it well:
But I’d love it if we one day eliminated the term “blogging” from the web lexicon (and that we stopped pursuing “CEO’s who blog.”). CEO’s who have cell phones aren’t “cell-phoners,” those who have email accounts arent “emailers,” those who give interviews on television aren’t “TV’ers” – they’re all leaders using technology to communicate. Communication is central to leadership – using words, written or spoken, to articulate strategy, guide organizations, engage in dialog, and… lead. Leading two or 200,000, you can’t do it without communicating. Using technology just leaves more time for everything else (I’m not saying stone tablets can’t be effective, they just take way longer to distribute).
This isn’t to say that blogging isn’t different from email (and stone tablets), but most discussions about blogging would be much better off if we analyzed ‘communication that is public, searchable and persistent’ instead of ‘blogging’, a term which (bizarrely) has picked up almost mystical connotations amongst some people.