Great post in the excellent This Blog Sits at the Intersection of Anthropology and Economics discusses HP’s new branding, and what PC’s could be:
[S]oon the word “revolution” got dropped from “personal computer revolution.” “Personal” vanished from “personal computer.” And both words disappeared into “PC.”…Still, there is hardly anything you own that is more personal.
It then goes on to discuss how HP has followed up that brilliant reimagining of who they are by… having better backup and antivirus software.
So, for the folks interested in marketing- go read the post. Good stuff. For those who aren’t- we know your software is ‘computer’, but how is your software revolutionary? How is it personal? Good, simple questions to ask.