Am currently re-skimming the People for the Eating of Tasty Animals case, which way back in 2001 transferred peta.org from People for the Eating of Tasty Animals to the real PETA.
I was curious to see if I could still find the Eating page. Turns out that if you google for ‘peta‘, the primary mirror for the ‘original’ peta.org is still the third search result. (One of the) morals to the story: if at all possible, don’t sue your enemies. It gives them all the link juice and all the power they could possibly want.
[Other interesting observation: doing the same search on yahoo and msn does not return the Eating Tasty Animals site on the first page of results. Not sure what this says about the various results, exactly, but clearly it says something.